‘[Re]inventing the brand - Can top brands survive the new market realities?’

被引：0

作者：

Jonathan Hall

机构：

[1] Corporate Edge (Editorial board member),

来源：

Journal of Brand Management | 2002年 / 9卷 / 6期

关键词：

brand; valuation; equity; electronic; management; e-branding; e-tailing; management; international; Internet; marketing; measurement; personality; consumers; advertising; fast moving; consumer goods; FMCG; brand-building; strategy;

D O I：

10.1057/palgrave.bm.2540095

中图分类号：

学科分类号：

摘要：

引用

页码：481 / 484

页数：3

共 11 条

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[7] Brand Building as an Important Success Factor in Business in Terms of the Traditional and E-Commerce Market: Case Study of the Top 100 Most Valuable Brands of 2019
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[J]. VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE, 2019, : 11990 - 11996
[8] How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media
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[J]. JMM-INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT, 2015, 17 (03): : 135 - 155
[9] Can We Talk?: The Impact of Willingness to Recommend on a New-to-Market Service Brand Extension Within a Social Network
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[J]. JOURNAL OF SERVICE RESEARCH, 2011, 14 (03) : 355 - 371
[10] The Effects of Advertising Consumer Co-Created New Products A Brand-Alliance Framework Model Can Predict Perceptions about Co-Created Brands and Their Creators
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[J]. JOURNAL OF ADVERTISING RESEARCH, 2016, 56 (01) : 53 - 63

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