What factors drive the adoption of digital banking? An empirical study from the perspective of Omani retail banking

被引：0
|
作者：
S. Ananda
Sonal Devesh
Anis Moosa Al Lawati
机构：
[1] College of Banking and Financial Studies,Postgraduate Studies and Research Department
[2] College of Banking and Financial Studies,undefined
来源：
Journal of Financial Services Marketing | 2020年 / 25卷
关键词：
Digital banking; e-Banking; Internet banking; Online banking; Customer adoption; Retail banking; Technology acceptance model (TAM); Oman;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This study aims to investigate the factors influencing the adoption of digital banking by retail banking customers. A theoretical model was developed based on an extended technology acceptance model to conceptualize the linkage among the factors impacting digital banking adoption. The primary data were acquired through a structured questionnaire from 200 customers. The multiple linear regression equation was used to analyse the relationship among six independent factors. The study revealed awareness, web features and perceived usefulness have significant positive influence on adoption of digital banking. The study is useful to plan and promote service model to enhance digital banking adoption.
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页码：14 / 24
页数：10
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