Developing the enterprise educators’ mindset to change the teaching methodology: the case of Creating Entrepreneurial Outcomes (CEO) Programme

The ‘Creating Entrepreneurial Outcomes’ (CEO) Programme is the very first UK–China co-created educator training programme designed to address China’s enterprise education needs by drawing upon the recent traditions of European and UK enterprise education practice. The paper outlines the range of foundational educational and entrepreneurial concepts that have influenced the design of the CEO programme. The objective of the CEO programme is to develop the educators’ mindset and teaching methodology, which for many in China is a significant paradigm shift from traditional content-centred teaching to student-centred learning. It seeks to combine good practice from a wide range of subject disciplines to support the needs of enterprise educators as they seek to deliver on the complex challenge of transferring knowledge, building skills and developing learner confidence in their practice. This co-created approach resulted in the development of the ‘CEO Canvas’ as the user-focused approach underpinning approach for the enterprise education curriculum design which has proved valid with over 3000 educators, despite the differences in the policy focus and profiles of the delegates.