Real-time interactive micro movie placement marketing system based on discrete-event simulation

The vigorous development of the Internet has made it into an indispensable part of consumers’ lives. Many companies and individuals are exploiting online video marketing by establishing brand channels or personal channels in order to voice their own brands, integrate marketing content, expand the scope of publicity, attract more customers, improve the market presence and increase market share to open up greater business opportunities. Placement marketing refers to the natural integration of products into content in an attempt to persuade consumers in a less aggressive way than traditional marketing, lead consumers to unconsciously accept product information, affect consumer decisions and achieve the effect of advertising. If able to more efficiently embed placement marketing content into the large amounts of micro movies can significantly reduce the cost of manpower and money. It will get better viewing or advertising effects. Therefore, this study proposes a real-time interactive micro movie placement marketing system based on discrete-event simulation. The proposed system can use the content in the storyboard, such as the character dialogue, narration, caption, background music, shot changes and scene descriptions, to accurately retrieve micro movie content for event-driven placement marketing of commercial micro movies.