Editorial: New developments in the law and what these mean for your brand protection strategy

被引：0
|
作者：
Sarah Hodson
Sarah Playle
机构：
来源：
Journal of Brand Management | 2003年 / 11卷 / 2期
关键词：
brand; valuation; equity; electronic; management; e-branding; e-tailing; management; international; Internet; marketing; measurement; personality; consumers; advertising; fast moving; consumer goods; FMCG; brand-building; strategy;
D O I：
10.1057/palgrave.bm.2540152
中图分类号：
学科分类号：
摘要：
引用
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页码：93 / 95
页数：2
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