How do the dimensions of corporate reputation affect employment intentions

被引：19

作者：

Alniacik E. ^{[1
]}

Alniacik U. ^{[2
]}

Erdogmus N. ^{[3
]}

机构：

[1] Faculty of Economics and Administrative Sciences, Department of Business Administration, Kocaeli University, Izmit/Kocaeli

[2] Faculty of Communications, Department of Advertising, Kocaeli University, Izmit/Kocaeli

[3] School of Business and Management, Department of International Trade and Management, Istanbul Sehir University, Uskudar-Istanbul

来源：

Corporate Reputation Review | 2012年 / 15卷 / 1期

关键词：

corporate reputation; employee behavior; employment intentions; reputation quotient; workplace environment;

D O I：

10.1057/crr.2011.25

中图分类号：

学科分类号：

摘要：

Corporate reputation is a multifaceted concept that encompasses several components. Each component has prominent effects on different stakeholders. This study shows how different components of corporate reputation influences potential employees intentions. We manipulated different aspects of a hypothetical firm's reputation in a between-subjects experimental design with seven treatments. In each treatment, one aspect of corporate reputation was negatively manipulated. Results of hierarchical regression analysis provide strong support for our central research thesis; among the six corporate reputation dimensions, workplace conditions is found to exert the strongest effect on potential employees' intentions to seek employment with a company. Managerial and theoretical implications of the findings are discussed. © 2012 Macmillan Publishers Ltd.

引用

页码：3 / 19

页数：16

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