Quality function deployment planning for platform design

Platform design is an important design activity in the automotive industry. This task is usually performed by highly qualified engineers. In this paper we introduce the mathematical programming model which uses QFD data and provide the starting solution for the design team. The model essentially optimizes customer satisfaction subject to target cost. The empirical results for one of the biggest automakers in the Middle East are provided. The comparison has been made between company solution and mathematical model solution and shows the quality of the mathematical model solution. The second mathematical programming went through the design process and provided more insight for the design team. Introducing an index for customer satisfaction is the secondary result of our solution.