The curse of brand narcissism

被引：0
|
作者：
Alan Mitchell
机构：
来源：
Journal of Brand Management | 2005年 / 13卷 / 1期
关键词：
brand; valuation; equity; electronic; management; e-branding; e-tailing; management; international; Internet; marketing; measurement; personality; consumers; advertising; fast moving; consumer goods; FMCG; brand-building; strategy;
D O I：
10.1057/palgrave.bm.2540242
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：4 / 9
页数：5
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