Verfahren zur Präferenzmessung - Eine Übersicht und Beurteilung existierender undmöglicher neuer Self-Explicated-Verfahren

被引：0

作者：

Eckert J. ^{[1
]}

Schaaf R. ^{[2
]}

机构：

[1] School of Marketing, Faculty of Business, University of Technology Sydney, Sydney, NSW 2007, City Campus

[2] Professur für Betriebswirtschaftslehre, Insbesondere Electronic Commerce, Goethe-Universität Frankfurt am Main, 60323 Frankfurt am Main, Grüneburgplatz 1, RuW Gebäude

来源：

Journal für Betriebswirtschaft | 2009年 / 59卷 / 1期

关键词：

Importance measurement; Preference measurement; Self-explicated-approaches;

D O I：

10.1007/s11301-009-0046-x

中图分类号：

学科分类号：

摘要：

It is essential for companies that offered products meet consumer preferences to ensure the corporate performance in the long term. Besides Conjoint Approaches, Self-Explicated-Approaches are the most common approaches to determine consumer preferences. Surprisingly, despite the relevance of Self-Explicated-Approaches existing research has mainly focused on decompositional preference measurement approaches. The article provides an overview of all existing Self-Explicated-Approaches and shows that only a few have been implemented so far and identifies most promising new Self-Explicated-Approaches for future research. Besides an evaluation of Self-Explicated-Approaches based on accuracy criteria we also take application-oriented criteria into account in order to illustrate most appropriate Self-Explicated-Approaches for business applications. © Wirtschaftsuniversität Wien, Austria 2009.

引用

页码：31 / 56

页数：25