Multi-bidding strategy in sponsored search auctions

被引：0
|
作者：
Tian-Ming Bu
Xiaotie Deng
Qi Qi
机构：
[1] East China Normal University,Shanghai Key Laboratory of Trustworthy Computing
[2] City University of Hong Kong,Department of Computer Science
[3] Stanford University,Department of Management Science and Engineering
来源：
Journal of Combinatorial Optimization | 2012年 / 23卷
关键词：
Sponsored search auction; Generalized second price auction; Multi-bidding strategy; Nash equilibrium;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
The generalized second price auction has recently become a much studied model for sponsored search auctions for Internet advertisement. Though it is known not to be incentive compatible, properties of its pure Nash equilibria have been well characterized under the single bidding strategy of each bidder.
引用
收藏
页码：356 / 372
页数：16
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