Response rate, speed, and completeness: A comparison of Internet-based and mail surveys

被引：0
|
作者：
Allen D. Truell
James E. Bartlett
Melody W. Alexander
机构：
[1] Ball State University,College of Business, Department of Business Education and Office Administration, WB 243
[2] University of Illinois at Urbana-Champaign,undefined
来源：
Behavior Research Methods, Instruments, & Computers | 2002年 / 34卷
关键词：
Behavior Research Method; Response Speed; Mail Survey; Market Research Society; Survey Distribution;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Because of their speed and accessibility, the use of on-line research tools has grown considerably in recent years. The present study compared two ways of delivering surveys: Internet-based and mail delivery methods. Although Internet-basedand mail surveys achieved a similar response rate, Internet-based surveys may be more effective than mail surveys in a setting such as when the target population has both e-mail and Internet access.
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收藏
页码：46 / 49
页数：3
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