The nonlinear effect of green innovation on the corporate competitive advantage

被引:0
|
作者
Yu-Shan Chen
Ke-Chiun Chang
机构
[1] National Taipei University,Department of Business Administration
[2] National Yunlin University of Science & Technology,Department of Business Administration
来源
Quality & Quantity | 2013年 / 47卷
关键词
Green innovation; Competitive advantage; Corporate environmental management; Adaptive neuro-fuzzy inference system (ANFIS); Self-organizing map (SOM);
D O I
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中图分类号
学科分类号
摘要
This study uses Adaptive Neuro-Fuzzy Inference System (ANFIS) to explore the nonlinear relationships between green innovation performance and corporate competitive advantage. The result indicates that green innovation performance has the nonlinear effect on the corporate competitive advantage. If companies hope to enhance their competitive advantages through green innovation, they must check their green innovation performance in advance. If their green innovation performance is low, they can obtain competitive advantages through the increase of the green innovation performance; however, if their green innovation performance is high, they can not necessarily obtain competitive advantages through the increase of the green innovation performance.
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页码:271 / 286
页数:15
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