Heterogeneous Route Choice Model Incorporating Group Segmentation Based on Travel Experience

Travelers make different choices about their routes based on the perceived travel time. This study aims to analyze the route choice behaviors by grouping them according to their perceived travel times. Reliability preference is a behavioral characteristic for travelers’ on-time arrival according to stochastic travel time, and it is used to classify the travelers into four groups. From Dedicated Short Range Communication (DSRC) data in Daegu, 9,758 travelers are observed to analyze their route choice behaviors. A stochastic model with generated sets of choices is developed using the probabilistic characteristics of travel times. A route-choice model is also estimated for each group, and the travelers’ route-choice behaviors are analyzed using a mixed path-size correction logit (MPSCL) model. The statistical analysis indicates that there are different route-choice behaviors among the four groups. The different behaviors concerning the routes are analyzed by comparing the magnitude of the different coefficients. This study contributes to constructing different strategies for acquiring information considering the route-choice behaviors of each group. Providing travel information that considers individual preferences in travel choice is essential in smart mobility transportation systems.