Thank God it’s Monday: Manhattan coworking spaces in the new economy

Although it has been argued that digital technology liberates workers from spatial constraints, the materiality of physical space still matters in the new economy. In this article I emphasize the importance of place in the digital age by highlighting the growth of coworking spaces where small startups, telecommuters, and freelancers rent flexible office space on a month-to-month basis. I draw on ethnographic fieldwork conducted in Manhattan to show how coworking participants make use of these spaces as social and spatial resources for mobile work. Coworking spaces rely on aesthetics, ideology, and style to brand their workspaces to members while promoting new-economy work as meaningful, collaborative, creative, and fun. Recent years have given rise to the audience segmentation of the coworking marketplace as competitors target niche communities underserved by more mainstream offerings, while others attempt to repurpose otherwise underutilized commercial spaces into revenue-generating coworking ventures. The rapid expansion of coworking in places like Manhattan exemplifies how digitization has reshaped the uses of urban space around mobile work in the new economy.