A note on generalized convex functions

In the article, we provide an example for a η-convex function defined on rectangle is not convex, prove that every η-convex function defined on rectangle is coordinate η-convex and its converse is not true in general, define the coordinate (η1,η2)\documentclass[12pt]{minimal} \usepackage{amsmath} \usepackage{wasysym} \usepackage{amsfonts} \usepackage{amssymb} \usepackage{amsbsy} \usepackage{mathrsfs} \usepackage{upgreek} \setlength{\oddsidemargin}{-69pt} \begin{document}$(\eta _{1}, \eta _{2})$\end{document}-convex function and establish its Hermite–Hadamard type inequality.