Service Learning and the Capstone Experience

This paper is based on a senior-level course that uses experiential learning techniques to assess student learning outcomes (SLOs) as part of the assessment process required for the Accreditation Council for Business Schools and Programs (ACBSP). Three options that provide evidence of the SLOs are business simulations, case study analysis, and a service learning project with a research paper. The simulation project had been used in the past at the undergraduate level and is currently in place in a Masters of Business Administration (MBA) assessment program. The undergraduate program also explored case study analysis, but recently employed the service learning project with a research paper. This study analyzes the results of this learning strategy by using a follow-up survey that rates the student on 20 categories of character using the Service Learning Benefits (SELEB) scale (Toncar et al. Journal of Marketing Theory & Practice, 14(3), 223–238, 2006). Business and economic majors at colleges and universities are being challenged to create learning experiences outside the classroom. This allows the student to participate in experiences that may be used as “resume builders” and networking opportunities. The project analyzed is a one credit course that each graduating senior completes in teams of four students. Results indicate that students rate personal responsibility, communication skills and leadership skills highest in this service learning experience. Additionally, students’ perceptions of the learning experience have improved since the program’s inception. © 2015, International Atlantic Economic Society.