An ERP-study of brand and no-name products

被引：0
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作者：
Anika Thomas
Anke Hammer
Gabriele Beibst
Thomas F Münte
机构：
[1] Otto-von-Guericke-University Magdeburg,Department of Neuropsychology
[2] University of Applied Sciences Jena,Department of Business Administration
[3] University of Lübeck,Department of Neurology
[4] University of Erlangen,Department of Psychiatry
来源：
BMC Neuroscience | / 14卷
关键词：
Go/Nogo; Event-related potentials; Brands; Neuromarketing; Implicit associations; Late positive component; Lateralized readiness potential;
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