Impact of the degree of a company’s success on the importance of the criteria for selecting a new product

The paper consists of two parts. The first part presents a new research methodology of a complex problem in business decision-making: determining the relative importance of the criteria for selecting a new product. This methodology facilitates providing recommendations for defining the relative importance of criteria and subcriteria for selecting a new product depending on the present situation in the company selecting a new product and its setting. In this manner is determined mutual dependence of the relative importance of criteria for selecting a new product on the company’s degree of success. For this reason, the whole procedure has a dynamic character, and it can be applied to various situations and at different moments of observation. Recommendations provided in this way represent the input data and support for subsequent multicriteria ranking of the alternatives for a new product.