Issue Evolution: A Symbolic Interactionist Perspective

被引:0
|
作者
Kai Lamertz
Martin L Martens
Pursey P M A R Heugens
机构
[1] Concordia University,
关键词
reputation; image; identity; brand; stakeholder; communications; intangibles; philanthropy; advertising; positioning; corporate branding; e-communication;
D O I
10.1057/palgrave.crr.1540192
中图分类号
学科分类号
摘要
In this conceptual paper, a model of issue evolution that departs from orthodox ‘natural history’ or ‘life-cycle’ frameworks is presented. Adopting a symbolic interactionist perspective, it is argued that social issues should be interpreted as socially constructed disruptions of an institutional order that structures purposeful exchanges between actors. Under these conditions, issue evolution resembles an ongoing sense-giving battle in which actors seek to restore the order by imposing their unique solution preferences on the situation. This conceptualization acknowledges that the essence of many social problems is socially constructed reality that exists primarily in the minds of the disputants.
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页码:82 / 93
页数:11
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