Neuromarketing and consumer neuroscience: contributions to neurology

被引：0
|
作者：
Andrija Javor
Monika Koller
Nick Lee
Laura Chamberlain
Gerhard Ransmayr
机构：
[1] Linz General Hospital,Department of Neurology and Psychiatry
[2] Vienna University of Economics and Business,Department of Marketing Institute for Marketing Management
[3] Aston Triangle,Aston Business School, Aston University
来源：
BMC Neurology | / 13卷
关键词：
Neuromarketing; Neurology; Consumer neuroscience; Trust; Reward; Ethics; Pathological gambling; Compulsive buying;
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