Demand sensing in e-business

被引：0
|
作者：
K. Ravikumar
Atul Saroop
H. K. Narahari
Pankaj Dayama
机构：
[1] International Technology Park,General Motors India Science Laboratory
来源：
Sadhana | 2005年 / 30卷
关键词：
Demand sensing; discrete choice models; reinforcement learning; latent demand modelling; econometrics; fuzzy sets;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
In this paper, we identify various models from the optimization and econometrics literature that can potentially help sense customer demand in the e-business era. While modelling reality is a difficult task, many of these models come close to modelling the customer's decision-making process. We provide a brief overview of these techniques, interspersing the discussion occasionally with a tutorial introduction of the underlying concepts.
引用
收藏
页码：311 / 345
页数：34
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