Comparison of sales performance across financial service sectors

被引：0
|
作者：
James O Mitchel
机构：
[1] LIMRA International,
来源：
Journal of Financial Services Marketing | 2002年 / 7卷 / 2期
关键词：
banking; customer relations; e-business; e-commerce; financial brokers; financial engineering; financial institutions; financial marketing; financial models; financial planning; financial training; insurance; intermediation; Knowledge management; management; marketing; marketing strategy; pensions; services quality; virtual organisations; sales performance; financial services; productivity; turnover; earnings;
D O I：
10.1057/palgrave.fsm.4770082
中图分类号：
学科分类号：
摘要：
In the new world of financial services, comparisons are going to have to be made on the productivity and performance of the various sales representatives within the industry: stockbrokers, bank sales representatives, financial planners and insurance agents and brokers. This paper discusses the problems involved in making cross-sector comparisons and proposes a way to compare the production of sales representatives who sell equity products with sales representatives who sell risk products. Comparisons are also presented for sales rep earnings and turnover.
引用
收藏
页码：178 / 185
页数：7
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