共 50 条
- [1] Nation brand as context and reputation[J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2005, 1 (03) : 224 - 228Anholt, Simon
- [2] NATION BRAND AND INTELLECTUAL PROPERTY IN THE CONTEXT OF GLOBALIZATION[J]. 6TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS, 2012, : 212 - 219Bolos, Mihaela Daciana
- [3] The value of organizational reputation in the recruitment context: A brand-equity perspective[J]. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 2003, 33 (11) : 2244 - 2266Cable, DMTurban, DB
- [4] Brand equity and CRM: The dual roles of corporate reputation in Chinese context[J]. 2006 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS (SOLI 2006), PROCEEDINGS, 2006, : 632 - +Wang, YongguiKandampully, JayShi, Guicheng
- [5] University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context[J]. CORPORATE REPUTATION REVIEW, 2020, 23 (04) : 254 - 266Kaushal, VikrantAli, Nurmahmud
- [6] University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context[J]. Corporate Reputation Review, 2020, 23 : 254 - 266Vikrant KaushalNurmahmud Ali
- [7] Brand relationships through brand reputation and brand tribalism[J]. JOURNAL OF BUSINESS RESEARCH, 2009, 62 (03) : 314 - 322Veloutsou, CleopatraMoutinho, Luiz
- [8] Collective Brand Reputation[J]. JOURNAL OF POLITICAL ECONOMY, 2023, : 1 - 58Nocke, VolkerStrausz, Roland
- [9] Reputation and the Corporate Brand[J]. Corporate Reputation Review, 2004, 6 (4) : 368 - 374Argenti P.A.Druckenmiller B.
- [10] Testing self-congruity theory in the context of nation brand personality[J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2015, 24 (01): : 18 - 27Rojas-Mendez, Jose I.Papadopoulos, NicolasAlwan, Mohammed