Scaling considerations for the social franchising model

This commentary is part of the Organizational Zoo case series exploring the social franchising model of Unjani Clinics, a South African healthcare-focused social enterprise. The social franchising model has enabled Unjani to gain early traction and the social enterprise has ambitious plans for future growth. I describe and elaborate on organizational features of the social franchising model that may enable or constrain efforts to scale up. Noting the unique challenges and opportunities presented by emerging market contexts, I outline scaling considerations across three dimensions: organizational design, team composition, and organizational culture.