Social change and the adoption and adaptation of knowledge claims: Whose truth do you trust in regard to sustainable agriculture?

This paper examines sustainable agriculture’s steady rise as a legitimate farm management system. In doing this, it offers an account of social change that centers on trust and its intersection with networks of knowledge. The argument to follow is informed by the works of Foucault and Latour but moves beyond this literature in important ways. Guided by and building upon earlier conceptual framework first forwarded by Carolan and Bell (2003, Environmental Values 12: 225–245), sustainable agriculture is examined through the lens of a “phenomenological challenge.” In doing this, analytic emphasis centers on the interpretative resources of everyday life and the artful act of practice – in other words, on “the local.” Research data involving Iowa farmers and agriculture professionals are examined to understand how social relations of trust and knowledge are contested and shaped within and between agricultural social networks and organizational configurations. All of this is meant to further our understanding of what “sustainable agriculture” is and is not, who it is, and how these boundaries change over time.