Exploring a Model of Structural Relationship for Corporate Engagement in Sustainable Volunteer Management

The objective of this study is to develop and test a conceptual model exploring the structural relationship between significant values and variables in volunteer management and corporate sponsorship in order to seek a potential link for corporate engagement in the support of volunteers for the development of volunteer management and retention strategies. We collected data from a sample of 470 volunteers who participated in the 28th Southeast Asian Games held in Singapore in 2015. We conducted a structural equation modeling to test the hypotheses of the conceptual model. The results show that person-task and person-organization fit enhance both volunteer retention and application value of employer branding through the serial mediation effect of empowerment and social capital. The findings imply that providing volunteers with opportunities for social capital experiences (e.g., trusty networks, social development, and cooperation; developing new relationships) can be efficient to ensure the sustainable volunteer management.