A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa

被引：0
|
作者：
Ali B. Mahmoud
Dieu Hack-Polay
Nicholas Grigoriou
Iris Mohr
Leonora Fuxman
机构：
[1] St. John’s University,
[2] University of Wales Trinity Saint David,undefined
[3] Crandall University,undefined
[4] University of Lincoln,undefined
[5] Monash University,undefined
来源：
Journal of Brand Management | 2021年 / 28卷
关键词：
Social media marketing analytics; Instagram; Fashion; Attitudes; Consumer behaviour; Emotion analysis; Sentiment analysis; Female consumers; Sub-Saharan Africa;
D O I：
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学科分类号：
摘要：
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页码：526 / 544
页数：18
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