CellTrust: a reputation model for C2C commerce

被引:0
|
作者
Gianluca Lax
Giuseppe M. L. Sarné
机构
[1] University of Reggio Calabria,DIMET Dept.
来源
关键词
Reputation; C2C commerce; Mobile commerce;
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学科分类号
摘要
The improvement of wireless technologies and the increasing spread of mobile phones open new possibilities to perform mobile Customer-to-Customer commercial activities. In this new scenario, where users cannot rely on stable connections, it assumes a great relevance how to trust the counterpart in a transaction and how to avoid that a disconnection, possible in wireless connections, can encourage users to cheat. To tackle these issues we propose a feedback-based reputation mechanism able to detect malicious users better than other state-of-the-art techniques, as shown by the large number of experiments run to measure the accuracy of the compared methods in the most common situations.
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页码:193 / 216
页数:23
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