Privacy online: up, close and personal

In the era of information, administration of personal data protection mingles with expectations of access to information as well as the overall sense of cyber (in)security. A failure to appropriately consider the system of data processing relationships easily reduces personal data protection to assurances in letter. The complexity of contemporary data transactions demands a systemic and structured normative approach to personal data protection. Any evaluation of relevant norms should not be isolated from factors that determine or condition their implementation. As privacy is an intrinsically subjective claim, enforcing data privacy is premised on data subject’s personal participation in the protection of her data. © 2017, The Author(s).