Research agenda to engage citizens in science through social media communicative observations

Social media has expanded the possibilities for citizens around the world to share knowledge and interact about scientific advancements, facilitating to raise public awareness of and interest in science. Amidst this context, scientists in all disciplines are intensifying the use of social media as a data source to capture what citizens express about their achievements, beyond dissemination purposes. Content analysis is the generalised method used by researchers to explore the interactions of citizens in social media about science. In this commentary paper, we explore the social media communicative observations as an emerging technique in the social media analytics to include the communicative dimension of science in the analysis of interactions between scientists and citizens. The implications to empower dialogically the social media communities interested in science are shared.