Green entrepreneurship and green innovation for SME development in market turbulence

Small and medium enterprises (SMEs) are regarded as significant to economic growth and competition all over the world. The goal of this research is to assess the relationship between green innovation and SME development in market turbulence conditions with respect to the role of green entrepreneurship. The activating of SMEs activities in the Rasht industrial city is represented in the statistical population of this research. 112 senior managers of SMEs were selected as sample for the study. To measure the research variables, the questionnaire tool was used. The questionnaire were measured on a five-point Likert scale. The SEM approach with the aid of Amos software was used to test the hypotheses. The results showed that there was a significant relationship between green innovation and SMEs development with respect to the mediating role of green entrepreneurship. There is also significant relationship between green innovation and SMEs development in the market turbulence conditions with respect to the mediating role of green entrepreneurship. The findings also showed that there is no significant relationship between green innovation and the creation of new industries in the market turbulence conditions with regard to the mediating role of green entrepreneurship.