The effect of entrepreneurship education on entrepreneurial intention through planned behavioural control, subjective norm, and entrepreneurial attitude

This study aims to determine the effect of entrepreneurship education on entrepreneurial intention through planned behavioural control, subjective norm, and entrepreneurial attitude. The previous studies related to applying the theory of planned behaviour focused on identifying the factors that determine entrepreneurship behaviour. This study is more concerned with identifying factors affecting entrepreneurial intention, attitude, and behaviour of university students majoring in business and non-business enrolled entrepreneurship courses. The research methodology uses quantitative research with a purposive sampling method that selects 450 samples based on specific criteria. The data analysis uses the SmartPLS for analysing discriminant validity and AMOS for testing the conceptual model. Entrepreneurship education in business students and non-business (education) students influences student’s entrepreneurial attitudes and behaviour. The entrepreneurial intention, perceived behaviour, and entrepreneurship attitude in business students are higher than those of non-business students.