Pharmaceutical Industry-Based Medical Information in Canada

The medical information departments within the Canadian pharmaceutical industry have experienced a steady increase in demand over the past five years. Consumers are becoming more sophisticated, resourceful, and demanding of information regarding their health conditions and treatment options. Consumers are being bombarded with information on a variety of conditions and treatments with herbal, over-the-counter, or prescription products. This information is partially driven by the industry and the media. The result is at times confused consumers, but always consumers who demand more information. This creates a ripple effect within the health care continuum, which results in an increase in information requests from physicians, pharmacists, and consumers.