Introduction to the Special Issue on the Dynamics of Consumer Preferences

被引：0
|
作者：
ZIV CARMON
KLAUS WERTENBROCH
机构：
[1] Duke University,Marketing Department, The Fuqua School of Business
来源：
Marketing Letters | 1997年 / 8卷 / 1期
关键词：
Consumer Preference; Individual Paper; Behavioral Regularity; Market Letter;
D O I：
10.1023/A:1007985210881
中图分类号：
学科分类号：
摘要：
We compiled this special issue of Marketing Letters on “The Dynamics of Consumer Preferences” from contributions to this Forum and some related work. The articles in this special issue of Marketing Letters discuss a variety of behavioral regularities relating time and preference, including how consumers form and change preferences over time and how they schedule sequences of choices and outcomes as well as how they evaluate and allocate utility (cost and benefit) streams over time. Below is a brief overview of the individual papers.
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页码：55 / 56
页数：1
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