Analyzing customer acceptance of the internet of things (IoT) in the retail industry

被引：2

作者：

Nawi N.C. ^{[1
]}

Al Mamun A. ^{[2
]}

Md Nasir N.A. ^{[3
]}

Rahman M.K. ^{[3
,4
]}

机构：

[1] Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Pengkalan Chepa

[2] UKM - Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi

[3] Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa

[4] Angkasa-Umk Research Academy (AURA), Universiti Malaysia Kelantan, Pengkalan Chepa

来源：

Journal of Ambient Intelligence and Humanized Computing | 2023年 / 14卷 / 05期

关键词：

Acceptance of IoT; Attitudes towards IoT; Retail; Social Influence; Technology Autonomy; UTAUT;

D O I：

10.1007/s12652-022-04383-x

中图分类号：

学科分类号：

摘要：

This study examined the effects of critical success factors on Malaysian consumers’ acceptance of the internet of things (AOIoT) in the retail industry. A cross-sectional design was adopted, and quantitative data were collected from 357 respondents using an online survey. The findings revealed that performance expectancy, facilitating conditions, perceived enjoyment, perceived trust, technology autonomy, and perceived risk have a significant impact on attitude towards the IoT (ATIoT). The findings also revealed a positive and significant effect of ATIoT on the AOIoT among Malaysian customers. Therefore, relevant policymakers and industry should improve Malaysian consumers’ awareness of and attitudes towards the IoT. © 2022, The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.

引用

页码：5225 / 5237

页数：12

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