User preferences-aware recommendation for trustworthy cloud services based on fuzzy clustering

The cloud computing has been growing over the past few years, and service providers are creating an intense competitive world of business. This proliferation makes it hard for new users to select a proper service among a large amount of service candidates. A novel user preferences-aware recommendation approach for trustworthy services is presented. For describing the requirements of new users in different application scenarios, user preferences are identified by usage preference, trust preference and cost preference. According to the similarity analysis of usage preference between consumers and new users, the candidates are selected, and these data about service trust provided by them are calculated as the fuzzy comprehensive evaluations. In accordance with the trust and cost preferences of new users, the dynamic fuzzy clusters are generated based on the fuzzy similarity computation. Then, the most suitable services can be selected to recommend to new users. The experiments show that this approach is effective and feasible, and can improve the quality of services recommendation meeting the requirements of new users in different scenario.