Patent information visualization: the use of social media for its selective dissemination and to leverage innovation

This work describes the development and implementation of a theoretical support model for the creation of an information system that will allow the dissemination and visualization of scientific and technical information contained in patent documents. This is made possible using the web sites of industrial property official entities, with the support of information resources available through libraries and information services in universities, and their available information resources, which will be crucial for the success of university research centres (URC) in Science, Technology and Medicine (STM). In order to achieve a coherent program of dissemination and enable access to patent information by the URC, social media network tools (such as RSS, Blogs, Wikis, Newsletters) will be used to achieve the proposed objectives, as well as control effectively, in order to constantly improve the system implemented. The goal of this technology watch and competitive intelligence is to stimulate creativity, leading to new product/process development and the consequent improvement of innovation rates in academic research institutions with cost efficiency. Some examples of the use and application of this information resource in different types of industry and a model created for its dissemination will be presented.