Yield management and the tourist industry:: Theoretical basis, methodological approaches and future research directions

The objectives of this paper are, first of all, to present briefly the basic conditions for yield management and to analyze the theoretical basis linked with economic theory. We point out that yield management emerged from industry but has hardly been studied from a theoretical standpoint. Afterwards, we present a literature review of methodological approaches applied first in the airline industry, and Eater on in other sectors. The second part of the paper focuses on the tourist industry. We study the specific development of yield management in tourist firms. Basic conditions for application. theoretical basis and methodological approaches confirm the usefulness of yield management for several service activities. Most tourist activities justify a possible and relevant application of yield management.