Analysis of the State of E-Commerce Adoption and Diffusion of E-Commerce in Businesses in United Arab Emirates

The purpose of this study is to assess the State of E-Commerce Adoption and diffusion of E-commerce in Businesses in the United Arab Emirates. The importance of this research stems from the fact that it is becoming common fact amongst researchers and professionals that EC is becoming a very important tool for businesses in their attempt to survive stiff and global competition. Thus, the objectives of this Study attempt to investigate the status of EC in businesses in UAE and at the same time to elicit the views of these businesses about this technological innovation. It is expected that the outcome of this research to pin down the most impending issues concerning the adoption and The methodology in this study will utilize the case study design to investigate the effect of the developed determinants of EC adoption in businesses in UAE and to explore the EC adoption criteria using few case studies. This strategy involves interviewing the main stakeholders involved in the adoption and diffusion of EC in businesses in UAE. It has been emphasized by the literature that interviews represent an essential source for primary data for both the outside observer and the action researcher within interpretive case studies. Main interviewees will be interviewed through open-ended followed by focused (structured) interviews.