NATIONAL POLICY-MAKERS FOR TOURISM IN CHINA

This paper reports on a study of the key players and institutional processes involved in national policy-making for China's tourism sector since 1978. Using the concepts of 'policy-oriented learning' with 'coordination', it explores how the policy-makers have developed and implemented policy during a period of change in ideologies, organizational values and interests. In doing so it reveals how the fragmented nature of tourism and the fragmented power structure have meant that policy-making has been conducted by a variety of policy-makers, with a diversity of values and interests. It also shows how policy-oriented learning has allowed the policy-makers to succeed in a number of key areas, often with support from the state leaders.