The integration of e-learning and e-commerce

被引：0

作者：

Gang, Wang Jian ^{[1
]}

Li, Wang Xiao ^{[1
]}

机构：

[1] TongJi Univ, Sch Econ & Management, Shanghai, Peoples R China

来源：

2010 THE 3RD INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE AND INDUSTRIAL APPLICATION (PACIIA2010), VOL VII | 2010年

关键词：

e-learning; e-commerce; learning marketing;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Tn order to discuss how to combined the e-learning and e-commerce, this paper put forward a new concept LM (learning marketing) .With give analyzed the objectives, targets of LM in detail, the author analyses the similarities and differences between the EM(education marketing) and LM, and points out that the integration of e-learning and e-commerce is a innovation not only in technology but also in management and will have a great prospects.

引用

页码：63 / 66

页数：4

共 11 条

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