Determinants of social entrepreneurial intention: An alternative model based on social cognitive career theory

This study examines the determinants of social entrepreneurial intention (SEI) through two models: a revised Hockerts' model based on the theory of planned behavior that replaced moral obligation with social responsibility and an alternative model incorporating social cognitive career theory. A survey of 472 residents in Taiwan is conducted for analysis. Results of the revised Hockerts' model observe direct positive effects of perceived social support and social responsibility on SEI, whereas results of the alternative model suggest that social entrepreneurial self-efficacy and outcome expectations act as critical mediators on SEI. This study also demonstrates that extrinsic reward moderates the relationship between outcome expectations and SEI. Theoretical contributions and practical implications are correspondingly discussed.