Charting the Course: The Federal Trade Commission's Second Hundred Years

The 100th anniversary of the Federal Trade Commission ("FTC" or "Commission") provides an opportunity to celebrate the Commission's enviable record of accomplishment. It also gives Commission watchers a chance to reflect on how the lessons learned during the Commission's first hundred years might inform the agency's leadership in charting the Commission's course for its second hundred years. This Article focuses on two areas in which the Commission has taken effective action to protect consumers safeguarding consumer privacy and combatting deceptive advertising and argues that these issues will continue to occupy center stage at the FTC and that the Commission should consider fine-tuning the agency's work to better protect consumers.