Selective Consumer WOM Communication and Its Consequences

被引:0
|
作者
Hu, Yu [1 ]
机构
[1] Salem State Coll, Salem, MA USA
关键词
INFORMATION; EXCHANGE; MEMORY;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:546 / 547
页数:2
相关论文
共 50 条
  • [1] E-WOM AND ITS INFLUENCE ON THE CONSUMER IN TOURISM
    Grezova, Ivana
    Galova, Stanislava
    Grezo, Henrich
    [J]. TOPICAL ISSUES OF TOURISM: AUTHENTICITY IN THE CONTEXT OF TOURISM, 2018, : 98 - 108
  • [2] Consumer dominated market communication - WOM research and how companies capitalize on it
    Berndtson, Mikael
    [J]. EKONOMISKA SAMFUNDETS TIDSKRIFT, 2008, 61 (01): : 5 - +
  • [3] Communication Mode, E-WOM Order, and Consumer Behaviors-An Experimental Study
    Zhang Xinrui
    Tao Xiaobo
    [J]. MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT, 2009, : 30 - 34
  • [4] On the Lack of Real Consequences in Consumer Choice Research And Its Consequences
    Klein, Sina A.
    Hilbig, Benjamin E.
    [J]. EXPERIMENTAL PSYCHOLOGY, 2019, 66 (01) : 68 - 76
  • [5] WOM credibility and eWOM credibility and their consequences for engagement
    Castano, Ricardo
    Escandon-Barbosa, Diana
    [J]. INTERNATIONAL JOURNAL OF BUSINESS ENVIRONMENT, 2022, 13 (02) : 125 - 144
  • [6] Consumer knowledge and its consequences: an international comparison
    Guo, Liang
    Meng, Xiangyu
    [J]. INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2008, 32 (03) : 260 - 268
  • [7] SELECTIVE MIGRATION AND ITS GENETIC CONSEQUENCES
    HIORNS, RW
    [J]. ANNALS OF HUMAN BIOLOGY, 1982, 9 (04) : 383 - 384
  • [8] Exploring the trait of competitiveness and its consumer behavior consequences
    Mowen, JC
    [J]. JOURNAL OF CONSUMER PSYCHOLOGY, 2004, 14 (1-2) : 52 - 63
  • [9] Consumer ethnocentrism: an integrative review of its antecedents and consequences
    Shankarmahesh, Mahesh N.
    [J]. INTERNATIONAL MARKETING REVIEW, 2006, 23 (2-3) : 146 - 172
  • [10] The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM Sources
    Ye, Hanchi
    Liu, Siqin
    Gong, Jie
    [J]. THIRTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2014, 2014, : 97 - 103