I just want to see the news -: Interactivity in mobile environments

被引：0
|
作者：
Huebel, Anne-Katrin [1 ]
Theilmann, Johannes [1 ]
Theilmann, Ulrich [1 ]
机构：
[1] Visual Labs GmbH, Bleichgartenstr 11, D-63607 Wachtersbach, Germany
来源：
INTERACTIVE TV: A SHARED EXPERIENCE, PROCEEDING | 2007年 / 4471卷
关键词：
interactive; interactivity; mobile; TV; television; learning; user; usability; content; DVB-H; IP Datacast;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Mobile TV marketers are announcing mobile TV as a new interactive medium, however users seemingly "just want to see news" but cannot imagine using interactivity. This paper deals with the challenge of enabling and encouraging users to understand the benefits and potentials of interactivity. Specific interactive applications as well as strategies to set them up in the first phase of mobile TV will be presented. The market development of interactive mobile TV applications is described as a process of mutual learning involving all stakeholder of the new technology.
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页码：205 / +
页数：4
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