The Application of Official WeChat Public Platform in Ideological and Political Education in Colleges and Universities

被引：0

作者：

Liu, Peng ^{[1
]}

机构：

[1] Neijiang Teachers Coll, Party Comm Propaganda Dept, Neijiang, Sichuan, Peoples R China

来源：

2017 6TH INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2017), PT 2 | 2017年 / 98卷

关键词：

University; WeChat public platform; Ideological and political education; Function;

D O I：

10.5729/aer.2017.98.89

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

As a new carrier of Ideological and political education in Colleges and Universities under the background of media, the official WeChat public platform has some characteristics of Ideological and political education, such as equality, micro language, convenience, privacy and timeliness. And play a guiding, interactive, incentive, identity and cultural heritage and other ideological and political education functions. In order to give full play to the ideological and political education function of the official WeChat public platform, Colleges and universities can further improve and innovate in the aspects of media convergence, service optimization, information transmission and platform promotion.

引用

页码：89 / 93

页数：5