How to build reputation in financial markets

A company's reputation for accountability and trustworthiness is a critical factor in its ability to attract the financial resources required to support its strategies. However, there has been little research done on how companies build and preserve the trust of financial markets. This research highlights a number of practices and features that seem to positively influence the formation of corporate reputation in financial markets. Collectively, the findings indicate that companies are guided by knowledgeable, respected and committed leaders, that are transparent and comprehensive in their communication of corporate plans, and that display credible and independent control systems are more likely to gather the consensus of the financial community around bold strategic plans. (c) 2006 Elsevier Ltd. All rights reserved.