CRM Systems for Small Businesses: The Role in the Digital Transformation and New Opportunities During COVID-19

被引：2

作者：

Matraeva, Lilia ^{[1
]}

Vasiutina, Ekaterina ^{[1
]}

Korolkova, Nataliya ^{[1
]}

机构：

[1] Russian State Social Univ, V Pika 4, Moscow, Russia

来源：

TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS | 2022年 / 11卷 / 01期

关键词：

CRM system; small enterprises; digitalization of small businesses; questionnaires; survey results; CUSTOMER RELATIONSHIP MANAGEMENT; IMPLEMENTATION;

D O I：

10.18421/TEM111-16

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The growing trend of focusing on customer focus, combined with business informatization, is becoming a critical aspect of the competitiveness of modern enterprises, regardless of their size. The introduction of new technologies by small enterprises allows them to develop and grow rapidly. This article is aimed at determining the readiness to use CRM systems in small businesses, as well as identifying the factors that small companies take into account when deciding on the implementation of the CRM. In the article, a holistic view of the use of the needs in the development of the CRM systems for small businesses is presented.

引用

页码：138 / 149

页数：12

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