Consumers' use of the internet for health information

被引:0
|
作者
Yom, Young-Hee [1 ]
Yee, Jung Ae [1 ]
机构
[1] Chung Ang Univ, Dept Nursing, Seoul 156756, South Korea
关键词
internet; health information; consumer;
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Although health information is one of the most frequently sought subjects on the Internet, little research has been performed in this area. This study was designed to examine the use of the Internet for health information by the consumers. A questionnaire was administered to a sample of 212 consumers who were using health care. Only small percentages of the consumers accessed the Internet for health information. This result indicates that different marketing strategies based on geographic characteristics should be developed for consumers who wish to get health care information.
引用
收藏
页码:880 / 880
页数:1
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