"Media Invasion" Against Islam In The Context Of The Slovak Republic

The research of the stereotyping of Muslims and its consequences in the context of the Slovak Republic is highly topical and necessary. The complexity of this research is influenced by the fact that in Slovakia we do not yet have a proven research tradition in this field and there is also a lack of empirical research that would deal with this issue. A so-called mixed research strategy consisting of a combination of qualitative and quantitative research was used for our research purposes. In the qualitative part, we used the method of group interviews, through which we identify the most important sources of information from which respondents learn the most about Islam and topics that reflect the most about Islam in the media. In the quantitative part, an evaluation of the media presentation of Islam is carried out by means of a questionnaire, which is carried out in a research group of 110 respondents. The aim is to obtain, describe and analyse the image of Islam in contemporary media; it is exclusively a research of the media-mediated experience of respondents with Islam. The interpretation of the research puts the findings into a broader context of the issue, presents the most significant examples and consequences of the stereotyping of Muslims in the media and suggests perspectives for the greater inclusion of Muslims despite their cultural or religious differences from the majority population. The research was conducted between the months of April and September 2019.